![]() ![]() Veikkaus’ move toward stricter identification processes reflects its commitment to fostering a safer gaming environment, as it becomes one of the first companies worldwide to require ID for playing scratchcards across both digital and physical platforms.Īmidst these proactive steps, Veikkaus is navigating a significant shift in Finland’s gambling landscape. “Conditions for identification of scratchcards are good,” Venojärvi said, asserting the measure’s importance for preventing gaming-related issues and reinforcing age limit controls. ![]() Ville Venojärvi, the director of sweepstakes at Veikkaus, affirmed the readiness for this change, emphasizing the extensive customer base already familiar with ID requirements for other games. However, the inclusion of scratchcards into the category of games requiring ID is a significant step, as it completes the range of Veikkaus products now covered by the identification requirement. Until the new regulation comes into force, customers can still purchase and redeem scratchcards without identification, aligning with current practices under the national Lottery Act. This system extends to popular games like Ässä and Casino lottery. ![]() The new policy, which takes effect from January 1, 2024, mandates that players present a valid ID to buy scratchcards and to collect winnings. In preparation for regulatory changes, Veikkaus, the state-owned gambling company in Finland, is advancing its responsible gaming efforts by introducing a mandatory identification verification system for scratchcard transactions. ![]()
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